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Most Americans Default to Abstinence Over Moderation Despite Moderation Being More Difficult

Huberman Lab · Master Self Control & Overcome Procrastination | Dr. Kentaro Fujita · May 11, 2026
Most Americans Default to Abstinence Over Moderation Despite Moderation Being More Difficult
Huberman Lab
Huberman Lab
Master Self Control & Overcome Procrastination | Dr. Kentaro Fujita
"At least the participants that we've asked, generally say that the person who engaged in abstinence has better self-control than the person who engaged in moderation, which is interesting to us because actually moderation is more difficult."
Fujita's research revealed a cultural bias where Americans perceive total abstinence as demonstrating superior self-control compared to moderation, despite moderation requiring more sophisticated decision-making and being computationally harder. This bias may lead people to choose rigid all-or-nothing approaches when flexible moderation strategies would be more sustainable and effective for long-term goal pursuit.
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Huberman Lab
Huberman Lab

Master Self Control & Overcome Procrastination | Dr. Kentaro Fujita

August 3, 2026 · 5 Egleze moments
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