Health, Longevity & Biohacking
College Athletes Suffer Epidemic of Nicotine Addiction from Influencer-Promoted Products
Rich Roll Podcast
Pro Athlete Performance Doctor on Nicotine, Peptides, Wearables, and Expensive Youth Sports
"The use of these zins among college athletes is astounding and where kids are packing multiple 15 milligrams which is like pack of cigarettes in your mouth. And they do that multiple times a day and highly addictive, but so and so influencer told me it was safe and good for my brain and I'm optimized."
Kelly Starrett describes firsthand witnessing an epidemic of nicotine addiction among college athletes using Zyn pouches, with young people consuming multiple 15mg pouches daily after being told by influencers these products optimize brain function. He connects this to the normalization of performance enhancement through social media and the Enhanced Games phenomenon.
From this episode
Rich Roll Podcast