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Over 60% of Young Americans Rely on Social Media for Financial Advice

Name: Over 60% of Young Americans Rely on Social Media for Financial Advice
Uploaded: 2026-06-03T07:19:00+00:00
Description: Campbell revealed that more than 60% of Americans 35 and under turn to social media as their primary source of financial guidance, exposing them to predatory advice from influencers selling courses or pushing risky strategies. He warned that this trend is creating a generation of overleveraged young people chasing get-rich-quick schemes instead of building sustainable wealth.

Lewis Howes School of Greatness · The Psychology Behind Why You're Still Broke | George Kamel · June 3, 2026

Lewis Howes School of Greatness

The Psychology Behind Why You're Still Broke | George Kamel

"I found out over 60% of people 35 and under, social media is their number one source of financial advice. So you're watching a TikTok of a guy telling you to go open up this whole life insurance policy to borrow money tax-free and then go buy 10 pieces of property. All they're doing is being overleveraged trying to get rich quick."

Campbell revealed that more than 60% of Americans 35 and under turn to social media as their primary source of financial guidance, exposing them to predatory advice from influencers selling courses or pushing risky strategies. He warned that this trend is creating a generation of overleveraged young people chasing get-rich-quick schemes instead of building sustainable wealth.

About this episode

On this episode of The School of Greatness, host Lewis Howes sat down with George Campbell, bestselling author and co-host of The Ramsey Show, for a masterclass on personal finance, wealth psychology, and the behavioral traps keeping Americans broke. Campbell opened with a bombshell statistic from Goldman Sachs: 40% of people earning over $500,000 annually live paycheck to paycheck, arguing that insecurity and lifestyle creep—not income—determine financial outcomes. He revealed that over 60% of young Americans under 35 now rely on social media as their primary source of financial advice, exposing them to predatory influencers and get-rich-quick schemes. Campbell issued a scathing condemnation of prediction markets like Polymarket, calling them a societal cancer designed to exploit young men, and cited data showing the top 1% capture 84% of winnings while the average user loses. The conversation shifted to practical strategy as Campbell walked through the 7 Ramsey Baby Steps and introduced his Smart Spender framework, emphasizing that financial freedom is rooted in behavior change, not math. He shared data from a 10,000-person millionaire study showing the average person doesn't hit seven figures until age 49, offering reassurance to listeners who feel behind. Campbell also disclosed that 4 in 10 Americans have zero emergency savings, trapping them in a perpetual debt cycle. Throughout the episode, he pushed back on the FIRE movement's extremes, argued for investing outside retirement accounts to create a freedom fund, and explored the psychology behind compulsive spending and financial infidelity. The episode closed with Campbell's personal struggles around contentment and his effort to balance future planning with present-moment living, particularly as a new father navigating the tension between delayed gratification and enjoying life now.

Key takeaways

Campbell cited Goldman Sachs data showing 40% of earners making over $500,000 live paycheck to paycheck due to lifestyle creep and overleveraging.
Over 60% of Americans 35 and under rely on social media as their primary source of financial advice, exposing them to predatory influencers.
Campbell called prediction markets like Polymarket a cancer on society, noting the top 1% capture 84% of winnings while companies profit $256 million from losers.
A Ramsey study of 10,000 millionaires found the average person doesn't hit millionaire status until age 49, not 30 or 40 as social media suggests.
40% of Americans currently have zero dollars in emergency savings, trapping them in a debt doom loop with no margin for unexpected expenses.
Campbell introduced his Smart Spender framework emphasizing self-awareness, motive, affordability, research, and timing as keys to intentional spending.
He argued that financial freedom is about behavior change and creating friction in spending habits, not just earning more or following a budget.