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Fernandes Says Manchester United Lacked Clear Structure Before INEOS Arrival

Diary of a CEO · Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No. · May 25, 2026
Fernandes Says Manchester United Lacked Clear Structure Before INEOS Arrival
Diary of a CEO
Diary of a CEO
Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No.
"Not that we didn't have a structure, but it was very difficult for players to understand where they had to go, to talk in certain situations that they, we were not very clear who we should talk with."
Bruno Fernandes confirmed that Manchester United suffered from organizational confusion before the INEOS takeover, with players unclear about reporting lines and decision-making hierarchies. He credited the new ownership with establishing clear structure through executives like Jason Wilcox and Omar Berrada, providing stability the club previously lacked.
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Diary of a CEO
Diary of a CEO

Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No.

August 3, 2026 · 4 Egleze moments
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