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Dana White suggests UFC could be worth $50bn by comparison with Lakers valuation

By Egleze Editorial Desk · Published October 6, 2026 · Diary of a CEO · Dana White: This Generation Thinks You Can Build A Business From Home, It's Impossible!
Dana White suggests UFC could be worth $50bn by comparison with Lakers valuation
Diary of a CEO
Diary of a CEO
Dana White: This Generation Thinks You Can Build A Business From Home, It's Impossible!

What was said

"The UFC was purchased for $2 million. And if the Lakers sold for 12 a.5 billion, then the UFC is worth 50 billion. Okay?"

Dana White says the UFC was bought for $2 million and argues that if the Los Angeles Lakers’ value is taken as a benchmark, then the UFC would be “worth 50 billion”. He does not cite an independent valuation and presents the figure as a comparison rather than a disclosed appraisal.

Verification status

Attributed speaker claim

Egleze verified who said this and where. The underlying claim has not been independently established by Egleze.

Source and context

Egleze verified who said this and where. The underlying claim has not been independently established by Egleze.

Speaker
Dana White · guest
Programme
Diary of a CEO
Episode
Dana White: This Generation Thinks You Can Build A Business From Home, It's Impossible!
Clip time
16:33
Original source
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Diary of a CEO
Diary of a CEO

Dana White: This Generation Thinks You Can Build A Business From Home, It's Impossible!

October 5, 2026 · 1h 28m · 4 Egleze moments
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