AI & Tech
AppLovin CEO Adam Foroughi says mobile gaming ad spend is $50bn
All-In Podcast
Adam Foroughi, Applovin CEO: Surviving a 92% Drawdown, Ads as ML 1.0 & the $50B Game Ad Market
What was said
""We disclosed last January, so nearly two years ago, that on our own platform, there was 11 billion a year of ad spend. Since then, we've grown 60% year-over-year roughly. And so, if you gross that up to a nice round number today, you get 20 billion.""
Adam Foroughi says AppLovin previously disclosed about $11bn a year of ad spend on its platform and claims the business has grown roughly 60% year on year since then, which he extrapolates to about $20bn today. He adds that, including other ad companies in mobile gaming, he would estimate about $50bn a year for the wider ecosystem.
Verification status
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Source and context
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- Speaker
- Adam Foroughi · guest
- Programme
- All-In Podcast
- Episode
- Adam Foroughi, Applovin CEO: Surviving a 92% Drawdown, Ads as ML 1.0 & the $50B Game Ad Market
- Clip time
- 1:37
- Original source
- Watch the source segment →
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