Peter Sellis says any OpenAI ad auction should prioritise long-term user trust over short-term yield

What was said

"And where the the push is going to come to shove is uh how they instantiate it mathematically in their auction mechanism to maximize trust over the long term. Um because trust maximization will probably be correlated with user retention um if not causal and with uh advertiser value."

Discussing the possibility of advertising in ChatGPT-style products, Peter Sellis says the key design question will be whether OpenAI optimises its ad auction and formats to maximise long-term trust. He argues trust is likely linked to user retention and, in turn, advertiser value, and suggests ad-format decisions in chat or voice interfaces could become unusually consequential.