Peter Sellis says Snap’s camera-first design leaves fewer natural places to insert ads

What was said

"Snap opens the camera. Um, and that makes it awesome as a product, right? Like in terms of its ability to be the fastest way to capture a moment and share it with your friends, but in no part of that flow, the core flow of taking a snap and sending it to your friends is there like a logical place for an advertisement."

Peter Sellis argues that Snap’s choice to open to the camera makes it a difficult environment for traditional display advertising. He says the core flow is creation and messaging rather than feed consumption, which in his view reduces “logical” moments to place ads without harming the user experience.