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Apex CEO says a customer put $5,000 deposit on $3.5m satellite

The Way I Heard It with Mike Rowe · Why Should I Care About Satellites? | Ian Cinnamon #499 | The Way I Heard It · August 21, 2026
Apex CEO says a customer put $5,000 deposit on $3.5m satellite
The Way I Heard It with Mike Rowe
The Way I Heard It with Mike Rowe
Why Should I Care About Satellites? | Ian Cinnamon #499 | The Way I Heard It
""I have had a customer come to our office, take a credit card, and literally put a $5,000 deposit on a $3.5 million satellite.""
Ian Cinnamon says Apex posts satellite prices online and removes bespoke “cost-plus” negotiation, arguing it changes incentives in an industry he says has historically profited from custom one-offs. He claims at least one customer placed a small credit-card deposit towards a multi-million-dollar satellite purchase, as part of a more standardised sales model.
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The Way I Heard It with Mike Rowe
The Way I Heard It with Mike Rowe

Why Should I Care About Satellites? | Ian Cinnamon #499 | The Way I Heard It

August 21, 2026 · 33m · 3 Egleze moments
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