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Seth Godin says professionals should prioritise consistency over ‘authenticity’

Diary of a CEO · The Quitting Expert: Quit NOW Before AI Makes The Choice For You, This Is a Superpower! | Seth Godin · August 10, 2026
Seth Godin says professionals should prioritise consistency over ‘authenticity’
Diary of a CEO
Diary of a CEO
The Quitting Expert: Quit NOW Before AI Makes The Choice For You, This Is a Superpower! | Seth Godin
"It's a trap. And authenticity is for amateurs. Your friends need you to be authentic. Your family wants you to be authentic. Nobody else. Professionals are not authentic. Professionals are consistent. Professionals make a promise and they keep it."
Seth Godin argues that “authenticity” is a poor guiding principle for public-facing work, saying audiences value reliability more than a creator’s changing moods. He says the buzzword can become a way to rationalise avoidance or bad behaviour, and contrasts it with making and keeping promises.
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Diary of a CEO
Diary of a CEO

The Quitting Expert: Quit NOW Before AI Makes The Choice For You, This Is a Superpower! | Seth Godin

August 10, 2026 · 1h 53m · 4 Egleze moments
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