Seth Godin says professionals should prioritise consistency over ‘authenticity’

What was said

"It's a trap. And authenticity is for amateurs. Your friends need you to be authentic. Your family wants you to be authentic. Nobody else. Professionals are not authentic. Professionals are consistent. Professionals make a promise and they keep it."

Seth Godin argues that “authenticity” is a poor guiding principle for public-facing work, saying audiences value reliability more than a creator’s changing moods. He says the buzzword can become a way to rationalise avoidance or bad behaviour, and contrasts it with making and keeping promises.