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Seth Godin alleges Amazon favours ads over the customer search experience

By Egleze Editorial Desk · Published August 10, 2026 · Diary of a CEO · The Quitting Expert: Quit NOW Before AI Makes The Choice For You, This Is a Superpower! | Seth Godin
Seth Godin alleges Amazon favours ads over the customer search experience
Diary of a CEO
Diary of a CEO
The Quitting Expert: Quit NOW Before AI Makes The Choice For You, This Is a Superpower! | Seth Godin

What was said

"In the last two years, Amazon has lost their way about who they're serving. And Amazon made billions and billions of dollars last year selling ads that make Amazon search worse to people who want to interrupt what you're looking for to put their thing up on top."

Seth Godin alleges Amazon has “lost their way” in the past two years and is prioritising advertising revenue over shoppers. He argues that paid placements are worsening Amazon search for customers while benefiting advertisers and shareholders.

Verification status

Attributed speaker claim

Egleze verified who said this and where. The underlying claim has not been independently established by Egleze.

Source and context

Egleze verified who said this and where. The underlying claim has not been independently established by Egleze.

Programme
Diary of a CEO
Episode
The Quitting Expert: Quit NOW Before AI Makes The Choice For You, This Is a Superpower! | Seth Godin
Clip time
38:24
Original source
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Diary of a CEO
Diary of a CEO

The Quitting Expert: Quit NOW Before AI Makes The Choice For You, This Is a Superpower! | Seth Godin

August 10, 2026 · 1h 53m · 4 Egleze moments
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