Ed Mylett Show
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How to Build Unshakable Self Confidence From Scratch | Ed Mylett

Ed Mylett Show · 25 July 2026 · 1h 29m · 3 Egleze moments
How to Build Unshakable Self Confidence From Scratch | Ed Mylett
Episode summary

Ed Mylett and guests discuss practical and belief-based approaches to building self-confidence, repeatedly framing confidence as an internal “reputation” built by keeping promises to oneself. Mylett describes using behavioural “anchors” (a repeated physical gesture) to re-access a confident state, and argues that people should draw confidence from their intentions to serve rather than purely from outcomes or comparative ability. He also links confidence to faith, saying believers should not compartmentalise religion away from work, relationships or decision-making.

A major portion of the episode is a first-person entrepreneurial account from Jamie Kern Lima, who describes repeated rejection from QVC before It Cosmetics secured a single on-air opportunity. She says the segment carried existential risk under consignment terms, and claims live airtime could be cut short if sales targets were missed. Lima recounts a conflict with consultants who urged her to use conventional “flawless” beauty models, versus her decision to show her own rosacea and demonstrate products on “real women”. She says the segment sold out and became a turning point for the brand’s growth, later adding that the QVC executive who initially rejected her ultimately became a mentor and paid adviser.

Later, Ryan Serhant discusses what he calls “big money energy”, arguing that personal presence and confidence drive commercial outcomes. He recounts how he presented himself as the “greatest” broker in a casting audition and deliberately staged a high-activity filming day to project demand.

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Jamie Kern Lima recalls QVC consignment terms that could ‘cut’ live segments short

Jamie Kern Lima (founder of It Cosmetics) describes what she says were the operational and commercial stakes of her company’s first QVC appearance: a 10-minute live slot that could be shortened mid-segment if sales targets were missed. She also says the brand had to sell more than 6,000 units in that window, under consignment terms where unsold inventory would be shipped back unpaid.

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