MrBeast Reduced Child Labor by 90 Percent in West African Cocoa Villages

What was said

"Seven months ago was 550 kidsish roughly in illegal child labor. We were able to get a 90% reduction and get it to where there's only around 50 still in child labor with our first check-in."

MrBeast revealed a previously undisclosed case study where his chocolate company Feastables intervened in five West African villages with approximately 10,000 residents. By paying farmers a living income reference price and auditing farms, his team reduced illegal child labor from 550 children to approximately 50 in seven months—a 90% reduction. He emphasized that 1.5 to 1.8 million children work in illegal child labor on West African cocoa farms, and major chocolate companies have done little to address the issue.