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UFC President admits organization worst ever at celebrity graphics after Shakur Stevenson mistake

The Ariel Helwani Show · Dana White Reacts to Devastating Conor McGregor Injury: "We're Assuming Blown ACL" · July 12, 2026
UFC President admits organization worst ever at celebrity graphics after Shakur Stevenson mistake
The Ariel Helwani Show
The Ariel Helwani Show
Dana White Reacts to Devastating Conor McGregor Injury: "We're Assuming Blown ACL"
"I just paid Shakur Stevenstein a shitload of money, and for some reason we can't figure this celebrity shit out. They put him up as a fucking OKC NBA player. Are you fucking kidding me? We are the absolute worst to ever do the celebrity thing."
Dana White openly criticized his production team for mistakenly identifying boxer Shakur Stevenson as an Oklahoma City NBA player during the broadcast, calling UFC the worst organization at handling celebrity graphics. The admission came during a post-fight press conference where White detailed his frustration with the repeated production failures despite 25 years in business. The error occurred at a major event that drew over 20,000 fans and generated a record $26.4 million gate.

About this episode

UFC President Dana White held a post-fight press conference following a record-breaking but controversial fight card that drew 20,076 fans and generated a $26.4 million gate, the highest in UFC history. The event was overshadowed by Conor McGregor's suspected ACL tear in the main event against Max Holloway, ending McGregor's highly anticipated comeback after a 5-year layoff. White confirmed that medical staff believe McGregor suffered a blown ACL and acknowledged that the injury raises serious questions about the fighter's future, though he declined to discuss potential retirement or trilogy fight scenarios until more information emerges. The co-main event saw Paddy Pimblett deliver what White called an incredible performance against Saint Denis, with Pimblett gaining 2 million social media followers after his previous loss and entering the arena with world champion energy. White praised Olympic gold medalist Gable Stevenson's UFC debut, noting the wrestler looked like a complete mixed martial artist rather than a typical wrestler who stinks the place up. In a candid moment, White harshly criticized his production team for mistakenly identifying boxer Shakur Stevenson as an Oklahoma City NBA player during the broadcast, calling UFC the worst organization ever at handling celebrity graphics despite 25 years in business. White also addressed his expanding boxing promotion Zuffa Boxing, cryptically stating he knows the location for the anticipated Tyson Fury versus Anthony Joshua fight, contradicting promoter Turki Alalshikh's recent statements that the venue hasn't been decided. Throughout the press conference, White repeatedly deflected questions about future matchmaking, stating he doesn't like discussing fights on fight night and that his team would reconvene on Tuesday to plan next steps.

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