Hormozi Says Temporary Restraining Order Filed to Block Book Launch Day Before Event
What was said
"The day before the launch, I had someone filed a TRO, which is temporary restraining order, to try and prevent me from launching the book. The hearing for whether I could do the book launch was at 4 o'clock on Friday. For a launch that I'd spent $10 million on and almost 2 years of my life."
Alex Hormozi revealed that an adversary attempted to legally block his recent book launch by filing a temporary restraining order the day before the scheduled event, which had cost him $10 million and nearly two years of work. A court hearing at 4 PM the day before a 9 AM Saturday launch determined whether he could proceed. Though the TRO was dismissed, Hormozi admitted his reaction was to think it would have made for better marketing. The disclosure highlights the extreme opposition he faces and his mindset under pressure.
Verification status
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Source and context
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- Programme
- Modern Wisdom
- Episode
- 33 Brutal Truths To Stop Wasting Your Potential - Alex Hormozi - #1117
- Clip time
- 3:14:30
- Original source
- Watch the source segment →