Instagram Creator Claims He Makes More Money on Facebook Than All Other Platforms Combined

About this episode

Ed Mylett interviewed 23-year-old content creator James Doonland, founder of School of Hard Knocks, who has built a media empire with 21 million followers generating 200 million monthly views. Doonland revealed shocking details about his rapid rise: starting from a Chick-fil-A job in high school, he now runs a company with 70 employees doing $1.5 million in monthly revenue after interviewing 48 billionaires including Tom Brady, Tom Cruise, Will Smith, and Mark Cuban. The conversation centered on his unconventional strategy of 'authority hacking'—leveraging the University of Texas affiliation early on, then his growing follower count to secure access to ultra-successful individuals. Doonland disclosed he makes more money from Facebook than all other platforms combined and warned that AI will flood social media with 10,000-plus posts per account daily within three to five years, making organic reach exponentially harder. He shared the extreme persistence required for his breakthrough, posting 400 times on Instagram with only 50 followers before gaining traction. The discussion shifted to deeper insights from his billionaire interviews, where Doonland observed widespread emptiness despite extreme wealth, citing Will Smith's concept of 'cliff top' as a metaphor for the void that can accompany peak success. Mylett probed whether Doonland's content glorifies wealth at the expense of other forms of success, to which Doonland acknowledged the tension but defended the inspirational value. The episode concluded with tactical advice on content creation, the importance of proximity to successful people, and Doonland's philosophy of staying 'small enough, long enough' by reinvesting profits rather than taking large personal payouts. Despite eight-figure revenues, Doonland still pays himself under $20,000 monthly.