AI & Tech
OpenAI Unveils Consumer Hardware Device With Johnny Ive for 2025 Launch
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OpenAI CFO Sarah Friar on IPO, AI Rivalries, New Device, and Spending $100B+ on Compute
"We're changing into a consumer substrate that I cannot tell you what it is. But by the end of this year, we will unveil it. Early next year, you'll be able to buy it. I have seen it. I've tried it. When you see it, you feel it. It feels very lovable."
Sarah Friar confirmed OpenAI is developing a consumer hardware product with designer Johnny Ive, set to be unveiled by end of 2025 with sales beginning early 2026. Friar described the device as "lovable" and bringing "humanity to devices," suggesting a paradigm shift in AI interaction beyond smartphones, potentially competing with iPhone-level consumer adoption.
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