Science
Scientist Who Consulted Clothing Companies Reveals How Jeans Hack Visual Perception
American Alchemy
MIT Scientist: “Your Brain Evolved To Ignore Aliens – They’re Everywhere!”
What was said
"Once you know how the headset program works, you can play with it. I remember the CEO of the company jumping out of his chair, going up to the screen and going, our jeans make my butt look bad."
Hoffman disclosed his consulting work with fashion companies to engineer visual illusions using shading gradients and stitching patterns. By understanding how the visual system interprets three-dimensional shape, he helped companies manipulate body perception. He also revealed techniques for hijacking attention using subcortical eye-detection circuitry in product packaging.
Verification status
Attributed speaker claim
Egleze verified who said this and where. The underlying claim has not been independently established by Egleze.
Source and context
Egleze verified who said this and where. The underlying claim has not been independently established by Egleze.
- Programme
- American Alchemy
- Episode
- MIT Scientist: “Your Brain Evolved To Ignore Aliens – They’re Everywhere!”
- Clip time
- 38:49
- Original source
- Watch the source segment →
From this episode
American Alchemy