Comedy
Stand-Up Comics Earn Little from Merchandise Unlike Music Concert Tours
SmartLess
"RE-RELEASE: Nate Bargatze"
"Merch is not the biggest thing in stand-up. It's not like a concert, or people don't— yeah, like I was saying, like, stand-up's still kind of a newer thing. Like, like, Cosby's like one of the first. He's still alive."
Bargatze explained that merchandise sales are surprisingly minimal in stand-up comedy economics compared to music concerts, noting that the art form itself is relatively new historically. He revealed that his income is primarily ticket-based, with promoters fronting venue costs while he pays for production elements like speakers and screens from his share. Despite selling out 20,000-seat arenas, merch remains a negligible revenue stream.
From this episode
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