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Matilda Djerf says the biggest sacrifice in building Djerf Avenue was “internal peace”

By Egleze Editorial Desk · Published October 22, 2026 · The Bossticks · Matilda Djerf: How She Built a Global Brand Without a Business Plan
Matilda Djerf says the biggest sacrifice in building Djerf Avenue was “internal peace”
The Bossticks
The Bossticks
Matilda Djerf: How She Built a Global Brand Without a Business Plan

What was said

"I think the biggest sacrifice is that like the sacrifice of just internal peace."

Asked what she has given up to grow Djerf Avenue, Matilda Djerf says she has sacrificed personal and family time and the ability to fully switch off, citing the constant demands of e-commerce and social media. She describes the biggest cost as a loss of “internal peace”.

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Attributed speaker claim

Egleze verified who said this and where. The underlying claim has not been independently established by Egleze.

Source and context

Egleze verified who said this and where. The underlying claim has not been independently established by Egleze.

Speaker
Matilda Djerf · guest
Programme
The Bossticks
Episode
Matilda Djerf: How She Built a Global Brand Without a Business Plan
Clip time
30:38
Original source
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The Bossticks
The Bossticks

Matilda Djerf: How She Built a Global Brand Without a Business Plan

53m · 1 Egleze moments
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