Media & Journalism
Rich Roll says many sponsorships are '360' deals bundling podcast ads with wider brand work
Masters of Scale
Rich Roll on his "crash course" in entrepreneurship
What was said
""Many of our partnerships are what we call 360 deals. Meaning the podcast ad buy is just one portion of a larger deal. Uh more like an ambassador deal.""
Rich Roll says many of his show’s brand partnerships are structured as “360 deals”, where the podcast ad buy is only one part of a broader agreement. He describes packages that include a set number of ads alongside travel days, appearances, speaking and events, often with category exclusivity, and says the approach can improve brand fit and reduce advertiser churn compared with purely transactional CPM ad reads.
Verification status
Attributed speaker claim
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Source and context
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- Speaker
- Rich Roll · guest
- Programme
- Masters of Scale
- Episode
- Rich Roll on his "crash course" in entrepreneurship
- Clip time
- 16:21
- Original source
- Watch the source segment →
From this episode
Masters of Scale