Money
Serhant says New York listing agreements began specifying YouTube property tours as a deliverable
The Knowledge Project Podcast
How To Sell Like a $1 Billion Broker - Ryan Serhant
What was said
""And in these, you know, standard old school listing agreements, they were writing in addendums that Ryan will post property tours of our building on his personal YouTube and we will give you the building deal. Great.""
Ryan Serhant says that in 2015–2017, sellers and developers he worked with began adding contract language to exclusive listing agreements specifying that he would post property tours on his personal YouTube channel as part of winning the listing. He presents this as evidence that his audience reach had become a commercial asset in high-end real-estate marketing.
Verification status
Attributed speaker claim
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Source and context
Egleze verified who said this and where. The underlying claim has not been independently established by Egleze.
- Speaker
- Ryan Serhant · guest
- Programme
- The Knowledge Project Podcast
- Episode
- How To Sell Like a $1 Billion Broker - Ryan Serhant
- Clip time
- 42:14
- Original source
- Watch the source segment →
From this episode
The Knowledge Project Podcast