Event-planning founder Joey Goon says a $15,000 event sponsorship led to $670,000 in closed business

What was said

"Uh that sponsorship was a $15,000 investment. The result of that was $670,000 of closed business."

Joey Goon, who says he runs event-planning firm Utopia Experience, tells the panel he implemented the growth strategies discussed 90 days earlier and “immediately booked a sponsorship” for an event two weeks after filming. He says the $15,000 sponsorship resulted in $670,000 of “closed business”. He also says the company is “on path” to do $4.1 million after trailing 12-month revenue of $1.3 million, with a further $2 million “in the pipeline”.