Entertainment
Druski says Drake inviting him into ‘Laugh Now Cry Later’ changed how brands paid him
Diary of a CEO
Druski: They're Lying To You About Overnight Success!
What was said
"The thing that changed my life at the time was Drake calling for the Laugh Now Cry Later music video. Everything shifted after that because brands started to take me seriously. It wasn't no more send in free merch and oh you get this or we'll bring you out to this event and we just want your appearance and you can get in free. Now it's transactional with everything."
Druski says Drake contacted him and cast him in the ‘Laugh Now Cry Later’ music video, which he describes as a turning point for how brands viewed him. He says brand work shifted from unpaid perks and free entry to paid, “transactional” deals, and that he and Drake initially communicated via direct messages.
Verification status
Attributed speaker claim
Egleze verified who said this and where. The underlying claim has not been independently established by Egleze.
Source and context
Egleze verified who said this and where. The underlying claim has not been independently established by Egleze.
- Speaker
- Druski · guest
- Programme
- Diary of a CEO
- Episode
- Druski: They're Lying To You About Overnight Success!
- Clip time
- 1:08:13
- Original source
- Watch the source segment →
From this episode
Diary of a CEO