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Luca Ferrari recalls failed AI start-up left founders with $40,000

By Egleze Editorial Desk · Published September 25, 2026 · All-In Podcast · Luca Ferrari, Bending Spoons CEO: The $40K Start, Buying Product-Market Fit & Beating Private Equity
Luca Ferrari recalls failed AI start-up left founders with $40,000
All-In Podcast
All-In Podcast
Luca Ferrari, Bending Spoons CEO: The $40K Start, Buying Product-Market Fit & Beating Private Equity

What was said

"They told us, "You guys keep it. We'll sell our shares to you for $1, like nominal value, and you go and get nice vacation." Uh we're clearly a little bit sick in the head. And so we took the money and enthusiastically turned it into uh seat financing for Benny's phones."

Luca Ferrari says an AI start-up he co-founded in 2010 failed after about three years, leaving roughly $40,000 in venture capital. He says the investor avoided liquidation and agreed to sell its shares back to the founders for $1. Ferrari says the remaining money became seed funding for Bending Spoons in 2013.

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Egleze verified who said this and where. The underlying claim has not been independently established by Egleze.

Speaker
Luca Ferrari · guest
Programme
All-In Podcast
Episode
Luca Ferrari, Bending Spoons CEO: The $40K Start, Buying Product-Market Fit & Beating Private Equity
Clip time
2:36
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Luca Ferrari, Bending Spoons CEO: The $40K Start, Buying Product-Market Fit & Beating Private Equity

September 23, 2026 · 25m · 2 Egleze moments
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