AI & Tech
Bobbi Brown argues PR shapes what ChatGPT and Claude learn
The Bossticks
Bobbi Brown: I Sold My Name, Then Built Another Beauty Empire
"my son when he was running the brand didn't think PR was that important, but when you know, Claude and ChatGPT, you know, came out, it's like, where do you think they're getting the information from? All the PR."
Bobbi Brown argues that tools such as Claude and ChatGPT have changed how she thinks about communications, saying PR output is where they get much of their information about products and companies. She links the point to an internal debate at her business, recalling that her son once questioned PR’s importance while running the brand.
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The Bossticks