AI & Tech
Bobbi Brown argues PR shapes what ChatGPT and Claude learn
The Bossticks
Bobbi Brown: I Sold My Name, Then Built Another Beauty Empire
What was said
"my son when he was running the brand didn't think PR was that important, but when you know, Claude and ChatGPT, you know, came out, it's like, where do you think they're getting the information from? All the PR."
Bobbi Brown argues that tools such as Claude and ChatGPT have changed how she thinks about communications, saying PR output is where they get much of their information about products and companies. She links the point to an internal debate at her business, recalling that her son once questioned PR’s importance while running the brand.
Verification status
Attributed speaker claim
Egleze verified who said this and where. The underlying claim has not been independently established by Egleze.
Source and context
Egleze verified who said this and where. The underlying claim has not been independently established by Egleze.
- Speaker
- Bobbi Brown · guest
- Programme
- The Bossticks
- Episode
- Bobbi Brown: I Sold My Name, Then Built Another Beauty Empire
- Clip time
- 35:45
- Original source
- Watch the source segment →
From this episode
The Bossticks