Friedberg predicts NYC discount groceries could become DSA marketing push for 2028

All-In Podcast co-host David Friedberg argues that proposed low-cost, city-backed grocery stores in New York would be “wildly popular” and, regardless of long-term economics, could serve as a political marketing tool for the Democratic Socialists of America (DSA). He predicts the stores would draw shoppers from outside local areas, expand in number, and be framed as a “point of success” heading into the 2028 election cycle. Friedberg also speculates about potential operating losses, suggesting a chain could run annual deficits that are small relative to New York City’s overall budget.