Combat & UFC
Helwani says PFL will rebrand into ‘MVP MMA’ by January 2027
The Ariel Helwani Show
BREAKING: MVP & PFL Announce Massive Merger, Ariel Helwani Reacts
What was said
""over the course of the next few months, PFL is going to turn into MVP MMA. And the goal is come January 2027, the goal is that PFL will fully brand migrate, as they say in the business, into MVP MMA.""
Ariel Helwani reports that Most Valuable Promotions (MVP) and the Professional Fighters League (PFL) are merging, following a report first published by the Wall Street Journal. He says the plan is for PFL to transition into a new ‘MVP MMA’ identity over the coming months, with a full brand migration targeted for January 2027.
Verification status
Attributed speaker claim
Egleze verified who said this and where. The underlying claim has not been independently established by Egleze.
Source and context
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- Programme
- The Ariel Helwani Show
- Episode
- BREAKING: MVP & PFL Announce Massive Merger, Ariel Helwani Reacts
- Clip time
- 0:30
- Original source
- Watch the source segment →
From this episode
The Ariel Helwani Show