Combat & UFC
Helwani says PFL will rebrand into ‘MVP MMA’ by January 2027
The Ariel Helwani Show
BREAKING: MVP & PFL Announce Massive Merger, Ariel Helwani Reacts
""over the course of the next few months, PFL is going to turn into MVP MMA. And the goal is come January 2027, the goal is that PFL will fully brand migrate, as they say in the business, into MVP MMA.""
Ariel Helwani reports that Most Valuable Promotions (MVP) and the Professional Fighters League (PFL) are merging, following a report first published by the Wall Street Journal. He says the plan is for PFL to transition into a new ‘MVP MMA’ identity over the coming months, with a full brand migration targeted for January 2027.
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The Ariel Helwani Show