Alex Hormozi recalls $106m launch, then his mother died weeks later

What was said

"When my mother passed this year, and this was such a mindfuck because think about this, I do a $106 million launch. My mom got to see it, which is really cool. She dies 4 weeks later."

Entrepreneur Alex Hormozi told Steven Bartlett that his mother died four weeks after she saw what he described as a $106m business “launch”, which he said left him struggling with how to “show up” publicly and professionally. Hormozi described the death as a “freak accident” and argued that people can wrongly judge grief by “how much you choose to suffer”.