Tina Sue says holistic changes led to her son’s symptom remission
"In 2 years, all of his symptoms of autism, ADHD, and epilepsy went into remission."
About this episode
Alex Hormozi coaches Tina Sue, who says her business helping parents of children with autism, ADHD and speech delay generated US$770,000 in the past 12 months with US$555,000 profit (a claimed 72% margin). Sue attributes her shift into the sector to her family’s experience: she says her son had autism, ADHD and epilepsy, worsened despite conventional therapies and medication, and that holistic changes to diet and environment led to symptom “remission” within two years; the episode provides no clinical documentation for those medical claims.
Hormozi’s guidance focuses on scalability and conversion. He pushes Sue to replace lengthy live sessions and DM-heavy selling with a structured webinar, a standardised FAQ drawn from recurring questions, and clearer separation between “delivery” content and sales pitches. He proposes pricing and process changes to reduce one-to-one time costs, including a higher-priced option for those insisting on direct access and a short guarantee framed around spouses not being present at purchase. He also recommends increasing or removing a low-priced membership-style support offer, arguing it distorts buying behaviour and delivery economics.
On operations and tech, Hormozi suggests using an AI-built assistant to search past Telegram community answers and propose responses for staff approval, and repurposing routine Q&A into short-form content for organic reach and potential ads. Sue later reports she built the webinar and cut her DM time from around 30 hours a week to three to five.
Key takeaways
- Tina Sue claims US$770,000 revenue and US$555,000 profit in 12 months from her parenting programme business.
- Sue recounts that her son’s autism, ADHD and epilepsy symptoms went into “remission” after dietary and environmental changes, after worsening under conventional treatment.
- Hormozi advises moving from multi-hour live sessions to a structured 45-minute webinar plus a systematic FAQ to reduce repetitive DM selling.
- He suggests pricing that discourages one-to-one access (charging extra for direct contact) and reconsidering low-priced support tiers.
- Hormozi proposes using an AI tool to search prior Telegram answers and suggest draft replies for staff to approve, and turning Q&A into short-form content for traffic.
- Sue reports implementing the webinar and reducing DM time from about 30 hours weekly to three to five.