What happened in this episode?
My First Million’s “Shoot Your Shot” format brings three founders on stage in San Francisco to pitch their businesses and answer scrutiny about operations, financing and growth constraints. The first guest, Nick, describes a search-fund style acquisition strategy in California’s backup generator market, saying his platform acquired its first company in January 2024 and a second within six months. He claims the business is at roughly $12m in annual recurring revenue with contracted growth toward $25m, and argues speed is the key differentiator against large incumbents; he says AI and retrieval-augmented tooling are central to producing quotes and pre-job briefings faster. He also stresses a scarcity of qualified field technicians as the principal bottleneck, with top earners “well into the six figures” but skills that take years to develop.
The second guest, Kevin, recounts buying and expanding a Smash My Trash franchise operation using equity plus SBA borrowing, then selling to a neighbouring franchisee for $1.8m. He estimates the operation produced about $450k in EBITDA at maturity but says debt service reduced take-home to around $300k, and he frames the exit as relief from personal guarantees and minimum royalty obligations embedded in franchise contracts.
The third guest, Noom, 24, claims his bootstrapped “heated jaw massager” business for TMJ sufferers is generating $430k per month. He describes prototyping with 3D printing and self-assembly, then scaling by putting printers inside a 3PL facility, and says he is travelling to China to finalise a second-generation manufactured version.
