11Labs operates without product managers, embeds engineers in every department instead

What was said

"We don't have any PMs. Never did. We thought ideal person in that role can code, can understand the customer, can understand design. Of course that's very hard to find. So we optimize for profiles that are experts in at least one of those fields but understand at least one other field really well. We embedded engineers in every place and even in the places which aren't engineering. So our talent team will have an engineer, our legal team will have an engineer."

11Labs has scaled to 600 employees and $600M ARR without hiring any product managers, instead embedding engineers across all departments including talent, legal, and go-to-market teams. These embedded engineers serve dual roles: creating automations and ensuring secure AI adoption across the organization. The CEO argues AI tools now enable individuals to be proficient across multiple domains, eliminating the traditional need for PMs to coordinate between specialists.