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McGregor admits fame and whiskey business trapped him in alcohol abuse spiral

The Ariel Helwani Show · Conor McGregor READY to Prove Doubters Wrong Against Max Holloway, Aiming to DISRUPT UFC with Return · July 9, 2026
McGregor admits fame and whiskey business trapped him in alcohol abuse spiral
The Ariel Helwani Show
The Ariel Helwani Show
Conor McGregor READY to Prove Doubters Wrong Against Max Holloway, Aiming to DISRUPT UFC with Return
"Obviously. Obviously. you know, 2017, doubleweight world champion. Floyd Mayweather banked and then I launch an Irish whiskey. I didn't drink heavily if at all in that time of my life. I was an athlete at the top of my game. Next thing you know, there's thousands upon thousands of bottles in my garage. Sell this, Connor. Okay. I'd leave my property and with two bottles under my arm and that was it. I was caught, you know, I wasn't deal with. I [ __ ] That's it. God gave gave me these lessons. That's it. I was trapped and caught and it is what it is."
When asked if he fell into the fame and money trap, McGregor candidly admitted that launching Proper No. Twelve Irish Whiskey led to severe alcohol problems despite being a top athlete who rarely drank before. He described having thousands of bottles in his garage and leaving home with bottles under his arm, acknowledging he was trapped and caught in substance abuse.

About this episode

Conor McGregor returned to UFC media day in Las Vegas ahead of his highly anticipated rematch against Max Holloway at UFC 300, marking his first fight in five years. The Irish fighter made headlines with controversial political statements, personal revelations about substance abuse, and defiant comments about a civil court case from two years ago. When asked about Ireland's public perception of him, McGregor launched into an anti-immigration tirade, calling Ireland's open borders the saddest story in the West and claiming violent cultures have been imposed on rural Irish towns. He hinted at potential political intervention if God wills it. In a rare moment of vulnerability, McGregor admitted he fell into the fame and money trap, revealing that launching his Proper No. Twelve Irish whiskey brand led to severe alcohol problems despite being a top athlete who rarely drank before 2017. He described having thousands of bottles in his garage and leaving home with bottles under his arm, acknowledging he was trapped in substance abuse. Throughout the press conference, McGregor emphasized his spiritual transformation, repeatedly invoking God and religious language. He discussed practicing sexual abstinence during training camp for the first time and attending church anonymously. When questioned about whether he deserves his platform given a civil case, McGregor insisted on his innocence and said lying lips are an abomination to the Lord, promising that truth will emerge. He expressed confidence about his return, stating his weight and mind are sharp, and predicted he will contort Holloway's body into uncomfortable positions. McGregor also promoted his Mac energy drink brand, discussed UFC's financial growth, and dismissed potential challenger Shavkat Rakhmonov.

Key takeaways

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