Plant-Based Advocates Admit Marketing Ultra-Processed Foods as Healthy Was Misleading

What was said

"The communication was presenting them as health foods when in fact most of them are pretty highly processed foods. And I think people felt gaslit a little bit, like they're being fed a lie that was pretty transparent. And that led to a breach of trust between the public and the people who were kind of most influential in the movement."

Rich Roll acknowledges that influential plant-based advocates, including himself, misled the public by marketing ultra-processed vegan products like Beyond Meat as health foods rather than transition foods. He admits this lack of transparency eroded trust and contributed to the movement's decline, with people feeling gaslit by messaging that wasn't completely honest about the health implications of these highly processed alternatives.