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Gary Vee Predicts Drive-In Movie Theaters Will Return as AI Dominates

Ed Mylett Show · Gary Vaynerchuk on AI, Self-Awareness, and Why Almost Everyone Is Pretending · June 23, 2026
Gary Vee Predicts Drive-In Movie Theaters Will Return as AI Dominates
Ed Mylett Show
Ed Mylett Show
Gary Vaynerchuk on AI, Self-Awareness, and Why Almost Everyone Is Pretending
"I'm actually contemplating starting a drive-in movie theater business. In 14 years when it's 2040, I think it's going to feel more like 2065. Which means building businesses that were built in 1965 is the opportunity. The big upside is in analog, sporting events, live concerts, running clubs, hiking, meditation resorts."
Vaynerchuk predicted that as AI accelerates technological progress to unprecedented speeds, the biggest business opportunities will emerge in analog physical experiences from decades past. He argued that by 2040, technology will feel like 2065, creating massive demand for in-person community experiences as counterbalance to digital saturation.

About this episode

Host Ed Mylett interviewed entrepreneur and content creator Gary Vaynerchuk in a wide-ranging conversation that revealed surprising dimensions of Vaynerchuk's business empire and personal philosophy. Vaynerchuk disclosed he actively runs or chairs six to seven businesses generating eight to nine figures in annual revenue, including VaynerMedia at $400 million, VeeFriends collectibles, VaynerSports, and a restaurant group, positioning himself as a hands-on operator rather than just a personal brand. He issued urgent warnings about AI advancement, stating entrepreneurs without agentic AI systems like OpenClaw running continuously are already falling behind the top one percent, and predicting AI will compress decades of progress into years. Vaynerchuk made a contrarian prediction that analog physical businesses from the 1960s like drive-in theaters will become massive opportunities as digital saturation peaks by 2040. The conversation took emotional turns as both men discussed their relationships with their parents, with Vaynerchuk attributing his entire success to his Soviet immigrant mother who praised kindness over achievement and instilled the belief that professional success matters far less than character. He revealed unusual sports psychology where he stopped caring about winning teams after championships, limiting himself to perpetually struggling franchises. Vaynerchuk emphasized the primacy of self-awareness over strategy, arguing most people waste their lives pretending to be someone they're not out of insecurity, and that content creators and entrepreneurs must build around what they genuinely know or love rather than chasing perceived opportunities. He stressed that happiness often exists at modest income levels when people live within their means rather than overleveraging for status.

Key takeaways

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