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Financial Status Equally Important to Both Sexes in Partner Selection

Huberman Lab · Science of Attraction, Compatibility & Romance | Dr. Paul Eastwick · June 22, 2026
Financial Status Equally Important to Both Sexes in Partner Selection
Huberman Lab
Huberman Lab
Science of Attraction, Compatibility & Romance | Dr. Paul Eastwick
"We have these men and they go speed dating and some of these women are very ambitious, they're going to be lawyers and doctors. Others are a little bit less ambitious. And what you'd see is that the men tended to like the women a little bit more to the extent that they were ambitious. But then when we flipped it and we looked at what the women were drawn to, not what they said, but what they were drawn to, they also tended to like the ambitious men a little bit. And the magnitude of that preference was identical."
Twenty years of speed dating research across 40 countries shows that when evaluating real people face-to-face, men and women value earning potential and ambition identically in partners, contradicting the widespread belief that women care more about financial status. The gender difference exists only in stated preferences and online contexts, not in actual attraction to real people.

About this episode

On this episode of the Huberman Lab Podcast, host Andrew Huberman sits down with Dr. Paul Eastwick, a professor of psychology at UC Davis whose research challenges foundational assumptions about attraction, dating, and relationships. Eastwick presents data that contradicts popular evolutionary psychology narratives, revealing that both men and women equally prefer younger partners when given actual choices on dates, not just men. His studies show financial status matters identically to both sexes when evaluating real people face-to-face, despite stated preferences suggesting otherwise. Using speed dating and matchmaking data from thousands of participants, Eastwick demonstrates that dating apps create one of the most unequal markets in the world, where the most attractive users monopolize attention, but real-world acquaintanceship shows far less dramatic inequality. Surprisingly, men are consistently more eager than women to commit at every relationship stage, from exclusivity to marriage to breaking up, because men derive most social support from romantic partners while women cultivate broader networks. The conversation explores why perceived similarity matters far more than actual compatibility, why initial attraction often starts middling rather than intense, and how sexual satisfaction ranks among the strongest predictors of relationship quality. Eastwick argues that spending time in small group activities creates far better conditions for lasting relationships than app-based approaches, and he warns that isolation and lack of male friendships pose serious risks to men's wellbeing and relationship success. Throughout the discussion, Eastwick emphasizes optimism, offering practical solutions for both single people seeking partners and couples wanting to strengthen existing relationships.

Key takeaways

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