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Adobe Trading Near Seven-Year Lows Despite 96% Subscription Revenue

We Study Billionaires · TIP825: Meta, Adobe, Booking Holdings w/ Stig Brodersen, Tobias Carlisle & Hari Ramachandra · June 21, 2026
Adobe Trading Near Seven-Year Lows Despite 96% Subscription Revenue
We Study Billionaires
We Study Billionaires
TIP825: Meta, Adobe, Booking Holdings w/ Stig Brodersen, Tobias Carlisle & Hari Ramachandra
"Market cap roughly $100 billion, and it has been growing double digits for the longest time. And it's not only trading at a 52-week low or near that, but near a 7-year low."
Stig Brodersen pitched Adobe at $270, arguing the market has oversold the stock due to AI fears despite 96% of its $23 billion revenue coming from subscriptions with 41 million paying users. He emphasized switching costs and professional pride make Adobe's creative tools difficult to replace, though he acknowledged top-of-funnel risks from AI content generation tools.

About this episode

Host Stig Brodersen convened with value investors Tobias Carlisle and Hari Ramachandra for a mastermind discussion focused on unloved stocks trading at significant discounts due to AI disruption fears. The trio each pitched companies they believe the market has oversold: Hari presented Meta, which has fallen 20% from its peak despite being on track to surpass Google in ad revenue by 2026 with $243 billion projected; Tobias analyzed Booking Holdings, down 30% as investors fear LLMs will disintermediate travel aggregators; and Stig pitched Adobe, trading near seven-year lows at $270 despite 96% subscription revenue and 41 million paying users. The central debate centered on whether AI represents an existential threat or temporary headwind for these businesses. Hari argued Meta's distribution advantage and data moat will allow it to monetize AI successfully, projecting 46% upside. Carlisle warned all three companies face an extended period of potential underearning as they pour billions into AI infrastructure that may not generate expected returns, noting AI chips age faster than traditional infrastructure. Brodersen made a contrarian case that human nature and switching costs will slow AI adoption far more than markets expect, as employees lack incentives to embrace automation and organizations resist change. The discussion revealed extreme valuation spreads between AI beneficiaries and perceived losers, with Carlisle noting small and mid-cap value stocks show the most compelling forward returns he's seen since launching his funds. All three investors emphasized these high-quality businesses generate massive free cash flow and are aggressively buying back stock at depressed prices, suggesting management views current valuations as extreme discounts.

Key takeaways

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