Daily Wire Grew Revenue and Subscriptions After Firing Candace Owens
"The year that I fired Candace Owens, we ended that year better than we started it. After Candace left, you grew in subscribership and revenue? Of course. 2024 is the best year of subscriptions and the best year of revenue in the history of the company."
About this episode
Host Patrick Bet-David sits down with Jeremy Boreing, founding CEO of The Daily Wire, for an explosive two-hour conversation covering the fracturing of conservative media, the economics of talent-driven companies, and the ideological war consuming the American right. Boreing reveals that Tucker Carlson explicitly told him in 2018 he would lie to achieve policy goals, a moment that fundamentally changed how Boreing viewed Carlson as a threat to conservatism. He accurately predicted in January 2024 that Carlson would claim America was the villain of World War II within 90 days, arguing Carlson is building a new political movement combining left-wing economics with blood-and-soil nationalism. On the business front, Boreing disclosed that Daily Wire achieved record revenue and subscriptions in 2024 despite firing Candace Owens, validating their decade-long strategy of building a brand robust enough to survive losing major talent. He expressed zero regret about terminating Owens, stating he would do it 10 out of 10 times and wished he had fired her two months earlier, claiming she evolved from opportunistic antisemitism into genuine hatred. Boreing also discussed his departure from Daily Wire in March 2024 after taking the company from zero to over $200 million in annual revenue, the challenges of producing The Pendragon Cycle while maintaining day-to-day operations, and his skepticism that JD Vance can win the 2028 presidency without major course correction. He argues conservative media has never been more fractured, with dissident right figures like Carlson, Owens, and Nick Fuentes working actively against Republican prospects. The conversation covered Daily Wire's entertainment strategy, the economics of podcasting versus traditional media, foreign influence operations on social media, and why Boreing believes Marco Rubio is better positioned than Vance to preserve the Trump coalition.
Key takeaways
- Boreing claims Tucker Carlson told him directly in 2018 he would lie to achieve policy objectives, calling Carlson the most dangerous person in American politics.
- Boreing predicted in January 2024 Tucker would claim America was the WWII villain within 90 days, which came true when Tucker made atomic bomb comments.
- Daily Wire achieved record revenue and subscriptions in 2024 after firing Candace Owens, proving their brand-first strategy worked.
- Boreing would fire Candace Owens 10 out of 10 times with zero regret, claiming she evolved from opportunistic antisemitism to genuine hatred.
- JD Vance cannot win 2028 without major course correction due to playing politics too close and maintaining relationship with Tucker Carlson who attacks the administration.
- Conservative media has never been more fractured in Boreing's lifetime, with dissident right working against Republican midterm prospects through Tucker, Candace, and Nick Fuentes.
- Marco Rubio is far more likely to preserve Trump coalition than JD Vance due to masculine tenure as Secretary of State and stronger ideological positioning.