Media & Journalism
Guardian Overtakes Washington Post in US Readership Amid AI Traffic Disruption
Masters of Scale
Rapid Response: The Guardian’s secret weapon against media’s collapse, with CEO Anna Bateson
What was said
"We have not seen declines in audience that have been reported for other media organizations. In fact, we've seen incredibly strong and resilient audiences, particularly in the US. We've actually just overtaken The Washington Post."
Anna Bateson disclosed that The Guardian surpassed The Washington Post in US readership during January and February 2025, even as AI chatbots and search summaries have decimated traffic for other publishers. She attributes resilience to brand affinity and direct traffic rather than search dependence.
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- Programme
- Masters of Scale
- Episode
- Rapid Response: The Guardian’s secret weapon against media’s collapse, with CEO Anna Bateson
- Clip time
- 15:54
- Original source
- Watch the source segment →
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Masters of Scale