Entertainment
Santiago Sold Out Madison Square Garden With Only Six Person Team
Modern Wisdom
The Art of Unstoppable Self-Belief - Joe Santagato - #1108
"We turned up at MSG with 5 people. And they were like, oh, it's just you guys. Usually people show up with like a big team. We like to keep it super lean. I enjoy that. All this stuff that you see and everything that we've kind of accomplished have come from these people."
The Basement Yard sold out Madison Square Garden with a skeleton crew of six people handling production, logistics, creative, and execution—shocking venue staff accustomed to large touring operations. Santiago explained this lean approach is intentional, allowing him to maintain creative control, keep overhead low, and ensure that everyone involved shares ownership of wins and failures. The minimalist model has remained unchanged through two years of sold-out national touring.
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