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Planet Labs Reveals 60 Percent of Revenue Now Comes From Military

All-In Podcast · The IPO Comeback: Why Tech Giants Are Finally Going Public | All-In Liquidity IPO Panel · June 6, 2026
Planet Labs Reveals 60 Percent of Revenue Now Comes From Military
All-In Podcast
All-In Podcast
The IPO Comeback: Why Tech Giants Are Finally Going Public | All-In Liquidity IPO Panel
"It's about 60% of our revenue today. Security is part of the initial thing that we said we would do. Out of the gate, but it's true there's a bigger fraction today than perhaps we would have guessed. But the needs of the geopolitical situation right now demand what we're doing."
Planet Labs CEO Will Marshall disclosed that military and security applications now account for 60% of the company's revenue, a higher proportion than initially anticipated when the company launched. Marshall defended the shift by arguing their satellite imaging capabilities enable governments to see threats weeks or months in advance, potentially preventing conflicts. The company's stock has risen 10x over the past year as investors recognize the strategic value of real-time global Earth imaging.
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