UFC Fighter Launches Supplement Brand With Personal Fortune, Says Loss Would Kill Sales

What was said

"We're not taking really any outside investors. We're just, you know, bootstrapping ourselves. And it's been fun. It's kind of, it's not scary, but it's like, you don't want to fail. I put a little bit of pressure on myself too, like with fights coming around. We launched it right during my last fight. I'm like, fuck, if I lose, there's no way anyone's going to buy this shit. Who wants to buy shit from a loser?"

Sean O'Malley revealed he is self-funding his new supplement brand Doing Well without outside investors, putting significant personal financial pressure on his fight outcomes. He acknowledged that losing fights directly threatens the viability of his business venture, stating nobody wants to buy products from a loser. O'Malley plans to expand beyond hydration into creatine and other supplements, modeling the brand as a lifestyle company similar to Happy Dad.