UFC Fighter Launches Supplement Brand With Personal Fortune, Says Loss Would Kill Sales
"We're not taking really any outside investors. We're just, you know, bootstrapping ourselves. And it's been fun. It's kind of, it's not scary, but it's like, you don't want to fail. I put a little bit of pressure on myself too, like with fights coming around. We launched it right during my last fight. I'm like, fuck, if I lose, there's no way anyone's going to buy this shit. Who wants to buy shit from a loser?"
About this episode
The Full Send podcast hosted UFC bantamweight star Sean O'Malley ahead of his White House fight card appearance against Eamon Zahabi. O'Malley delivered striking revelations about the unprecedented event's disorganized state, disclosing that fighters have received virtually no logistical information including fight times, locker room assignments, or even which fighters will walk out from the Oval Office. With just weeks until what is being billed as potentially the biggest sporting event of all time, even the fight date could change due to weather concerns. O'Malley also discussed UFC champion Sean Strickland's claim that he has been banned from the White House event after controversial comments about Israel and Epstein, highlighting tensions between the UFC's free speech ethos and political constraints. The conversation turned to fight analysis as O'Malley broke down Justin Gaethje's unusual personal attacks on Ilia Topuria, including references to Topuria's recent divorce, which O'Malley interpreted as strategic attempts to provoke the champion into abandoning his patient style. O'Malley ranked Zahabi as a legitimate but lower-tier opponent compared to his recent slate of Petr Yan, Merab, and Aljamain Sterling, though he emphasized the danger of any fighter on a seven-fight winning streak. He revealed he has been completely off social media since December 2024 and plans to remain that way. The podcast also covered O'Malley's new supplement brand Doing Well, which he is self-funding without outside investors, creating significant personal financial pressure tied to his fight outcomes. Side discussions included European summer trips funded by wealthy men, with the hosts debating whether the women or the men financing the trips deserve more judgment, and golf streamer Big J shooting 67 against host Kyle Forgeard.
Key takeaways
- O'Malley disclosed the White House UFC event has no set fight times, locker room plans, or finalized logistics weeks before the card.
- Sean Strickland claims he is banned from the White House fight after making controversial comments about Israel and Epstein.
- Gaethje referenced Topuria's divorce in pre-fight comments, which O'Malley analyzed as strategy to provoke him into brawling early.
- O'Malley is self-funding his supplement brand Doing Well without investors, saying a loss would kill sales because nobody buys from losers.
- O'Malley has been completely off social media since December 2024 and plans to stay off indefinitely during fight camps.
- O'Malley ranked opponent Eamon Zahabi as legitimate but below his recent slate of Yan, Merab, and Sterling, though dangerous on a 7-fight streak.
- The White House fight could potentially be the highest-viewed sporting event of all time with 80,000 people expected across the park.