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Portfolio Manager Admits He Cannot Use Simple ETF Strategy Because It Looks Too Basic

We Study Billionaires · TIP817: Simple Investing Beats Complexity · May 24, 2026
Portfolio Manager Admits He Cannot Use Simple ETF Strategy Because It Looks Too Basic
We Study Billionaires
We Study Billionaires
TIP817: Simple Investing Beats Complexity
"I was speaking with someone who manages portfolios for one of the large banks here in Canada. And when I asked if he could manage, say, a $5 million portfolio using just 3 or 4 well-researched ETFs with a small fixed income component to manage the volatility. He flat out told me, looked at me, he said, I can't. It would look too simple."
David Fagan, managing partner at MBF Chartered Professional Accountants, revealed that a portfolio manager at a major Canadian bank admitted he could not manage a multi-million dollar portfolio using just a few ETFs because it would appear too simple to clients. This confession exposes how financial industry incentives prioritize complexity over client outcomes, as simpler strategies would justify lower fees.

About this episode

On this episode of The Investor's Podcast, host Stig Brodersen is joined by close friend and managing partner at MBF Chartered Professional Accountants David Fagan for a deep conversation on why simplicity consistently beats complexity in investing, business, and life. The episode's most striking revelation came when Fagan shared that a portfolio manager at a major Canadian bank admitted he couldn't manage a multi-million dollar portfolio using just a few ETFs because it would look too simple, exposing how industry incentives prioritize complexity over client outcomes. Fagan also detailed a case where a financial advisor attempted to redirect a client's $150,000 annual equity investments into a whole life insurance policy that would have generated over $125,000 in first-year commissions, demonstrating how complexity often disguises misaligned incentives. The conversation explored why 98% of Canadian equity managers and 90% of US large-cap managers failed to beat their benchmark indexes over 15 years, yet investors continue chasing sophisticated strategies. Drawing on mental models like Occam's Razor and the concept of irreducibility, Fagan explained how his accounting firm built success through radical focus and saying no to opportunities that add complexity. The discussion touched on behavioral finance, personality types, and why human nature drives us toward complexity even when simplicity produces superior long-term results. Brodersen and Fagan examined how industries from healthcare to finance benefit from maintaining unnecessary complexity, and why most people would achieve better financial outcomes through basic strategies like automated savings and low-cost index funds. The episode concluded with an announcement of their new educational initiative, Compounding Simplicity, aimed at helping Canadian business owners manage their own portfolios through simple, evidence-based approaches.

Key takeaways

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