Psychology
Billionaire Frisella Says He Still Shows Up to Work Thinking Company Will Fail
Ed Mylett Show
Andy Frisella Breaks Down the "0 Options" Mentality
"I show up there every day thinking we're going to go out of business, even if it's not true. It's a mentality that I used to try and get away from that now I embrace and really appreciate that I have. I call it zero options mentality."
Despite building multiple billion-dollar companies including the fastest-growing energy drink in the world, Andy Frisella revealed he deliberately maintains a mindset of scarcity and urgency. He works seven days a week and tells himself he has no other options—imagining he'd be 'digging ditches' if he loses—to sustain the intensity that built his empire from a decade of poverty.
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Ed Mylett Show