Media & Journalism
Podcast Hosts Plan Clipper Army After Stumbling Into Viral Growth Hack
My First Million
We hit record on our private strategy session
What was said
"We stumbled ass-backwards into that where we were just like, hey, what if we— honestly, by the way, the reason we did that, we didn't trust ourselves to be doing a good job of this. It's like, I don't think our own team is going to do a good job of this. How about the crowd? Anybody who does this will give you a prize."
The hosts revealed they previously offered $5,000 bounties to anyone who would clip their podcast content, generating 20 million impressions in one month. One participant turned the experience into a company that was acquired by Morning Brew. Despite the success, they immediately stopped the program and forgot about it until this planning session, where they decided to revive the initiative.
Verification status
Attributed speaker claim
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Source and context
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- Programme
- My First Million
- Episode
- We hit record on our private strategy session
- Clip time
- 11:25
- Original source
- Watch the source segment →
From this episode
My First Million