Money
Goalie Offered Creators Condos and Lamborghinis to Push Vitamin Gummies on TikTok
My First Million
How to manufacture a billionaire childhood
What was said
"If you do $10,000, you get 15% commission. If you do $100,000, you get, you know, a trip to Miami. You do $1 million, you get $1 million in a month. You get this condo in Miami, you get this Lamborghini."
Vitamin brand Goalie created aggressive tiered incentive structures for TikTok creators beyond standard commissions, offering luxury prizes including Miami condos and Lamborghinis for top performers. The strategy helped scale the brand to hundreds of millions in revenue before regulatory issues forced a reset, demonstrating extreme creator incentivization tactics.
Verification status
Attributed speaker claim
Egleze verified who said this and where. The underlying claim has not been independently established by Egleze.
Source and context
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- Programme
- My First Million
- Episode
- How to manufacture a billionaire childhood
- Clip time
- 25:10
- Original source
- Watch the source segment →
From this episode
My First Million