Building a $15,000,000 Business for a Doctor in 32 Minutes | Scale or Fail Episode 4

Entrepreneur Alex Hormozi coaches Dr Zad Oasi, an MD who bought an 18-year-old concierge medicine practice 18 months earlier, through a rapid “Scale or Fail” strategy session. Oasi says revenue rose from about $1.8m to $3m in the past 12 months, with roughly $600k profit excluding his pay, and he targets $15m within three years. He describes a failed attempt to hire a marketing agency (around $50k spent with “no progress”) before SEO improvements began driving more patient acquisition.

Hormozi’s core prescription is a referral-led growth system built around higher-perceived-value “bring a friend” experiences and a quarterly giveaway, rather than discounting. He proposes standardising referral prompts at defined patient milestones (including a 90-day “wow moment”), adding a simple call-to-action to the clinic newsletter, and using events as the primary demand-generation channel: offering a low-cost scan at local gatherings, pairing it with a video sales letter during the scan, then moving prospects into a closing meeting. Hormozi argues healthcare demand will persist and that event-based marketing can produce large, rapid revenue gains if operationalised.

In an end-of-episode update, Oasi says Sarasota’s seasonality makes weekly event attendance difficult and that he instead set up a lecture series at venues where his ideal clients live.

• Dr Zad Oasi says his concierge practice grew to about $3m revenue in 12 months, with $600k profit excluding his compensation.
• Oasi says he spent roughly $50k on an agency with “no progress” before fixing SEO and seeing conversions improve.
• Hormozi recommends a structured referral system centred on higher-value “bring a friend” treatments and a 90-day patient milestone.
• Hormozi proposes event-based marketing using a paid or low-cost scan plus embedded sales content, followed by an in-person close.
• Oasi says Sarasota’s May–September seasonality reduces available events as “half the population leaves,” prompting a lecture-series alternative.
• Hormozi selects Oasi to “scale” and return with progress in 90 days.